by Marcelle McManus at The Conversation/Phys.org via thefreeonline Carbon footprints have a complex history. “You can’t manage what you can’t measure,” according to a famous business mantra often attributed to management guru Peter Drucker. This can help explain why carbon emissions are under more scrutiny than ever as we ramp up our efforts to avoid […]

‘Carbon footprint’ co-opted by fossil fuel companies to shift climate blame – Here’s how it can serve us again!