In Wallasey Town Hall’s hallowed corridors, very little attention is paid to the rules of cause and effect …because they’re complicated and inconvenient. They get in the way.
Those within like to keep a very tight leash on what goes on inside the building. This desire to manipulate, then polish the output also migrates beyond the bounds of the Brighton Street site, to impose itself into the mindsets of local newspapers, community groups, chambers of commerce, and signed up, on message partner organisations, etc. etc. etc. (The list of usual suspects being nowhere near exhaustive – as readers are fully aware. We’d be here all day).
Cause and effect clashes head on with council spin and bluster. It’s a classic case of the unstoppable force meets the immovable object. Except, as a recognised and valued ancient concept since the time of Aristotle (384 to 322 bc), the former eats the latter for breakfast.
We’d like to report on a modern day manifestation of Aristotle’s theory, involving Wirral Council versus the Google web search engine.
To help us portray this clash, we’re calling up a tweeted FOI request that was made in May 2015:
As we can see, this cause is very straightforward and benign, even mundane … but the effect has been quite staggering.
Surprisingly, the answers came back within the time period required by the FOI Act.
Even more remarkably, by October 2015, the post began getting a raised number of hits, which grew and grew (and grew).
Soon, it became clear an increasing number of Wirral citizens had been bashing the term “Wirral Council Phone Number” or variants thereof into their search engines, and seeking the contact numbers for their public servants.
In conjunction with this, our earlier post containing Directors’ telephone numbers rose and rose up the Google rankings until by December 2015, it settled at position 4 on PAGE ONE of Google, just below the long term slots held by the purveyors of spin, bluster and bilge.
But to return to cause and effect, the instigator (cause) of the meteoric rise (effect) has been the long term torrent of unspeakable lies and dishonesty pouring forth from the collective brow of the hideous gathering of yes men and women, festering at their desks in Brighton Street.
Also, whilst the cause: the spin and hyperbole, can be quickly dispensed with, the effect simply cannot.
Web browsers work along very strict logical pathways. Statistics computed cannot be disputed. They can’t be accused of bias, and by the same token, can’t be told to shut up or offered a bulging brown envelope. What they see is what we get.
And what we’ve got is a disastrous own goal by Wirral Council. The information was released in accordance with the Act, for a change, but the consequences have been the directors’ phones ringing off their hooks throughout the Town Hall since October 2015. A scenario for which even they will not have been prepared.
And so it goes, on and on. If they continue to spin and lie, and peddle this “Most Improved Council” claptrap onto weary, embattled council tax payers, and the windowdressing is exposed for what it is and torn down, the situation will get worse and worse (or better and better, depending on your viewpoint) and more and more citizens will ring up with queries and / or complaints.
So it’s a result; a stunning victory for good old cause and effect. One that has a long, long way to travel yet.
But for now, watch this space >>>
The Number One slot on Google.