The phrase “Ever-wrong Ehrlich’s Greatest Hits (er, misses)” refers to Paul Ehrlich, the biologist and author of the 1968 book The Population Bomb.  He famously predicted widespread global famines and societal collapse due to overpopulation in the 1970s and 1980s, including claims that India would be unable to feed itself by 1980 and that hundreds of millions would starve. 

These predictions did not come true. Instead, global food production increased significantly due to advancements like CO2 fertilization, synthetic nitrogen fertilizers (via the Haber-Bosch process), agricultural mechanization, and improved crop yields—many of which are enabled by fossil fuels.  As a result, famine deaths have become rare despite the world population growing from ~3.6 billion in 1968 to over 8 billion today. 

The title “Ever-wrong Ehrlich’s Greatest Hits (er, misses)” is a critical, sarcastic commentary on his failed predictions, highlighting the contrast between his dire forecasts and the actual outcomes. The phrase has been used in articles and blogs such as Watts Up With That? and Utopia, you are standing in it!, which analyze and critique Ehrlich’s long-term climate and population projections.